In 2010, Doug and Colleen Sprague proudly launched Firefly Real Estate. Opening an independent, full-service real estate brokerage has allowed us the flexibility, freedom and control to create a superior client experience.

We are committed to: hiring individuals who embrace the ‘client-first’ mentality, offering our full services at a better value and bringing the convenience of today’s technology and best practices to our clients.

We are deeply committed to changing the way you feel about real estate agents. We value innovation and a forward thinking mindset. We are committed to seek and implement the best ways to provide exceptional value and stellar results for our clients. We value your time, your equity, and your business.

What sets us apart…


We offer outstanding value. Our flexible commission structure…

includes professional photography and professional staging services, at no additional charge to you. We hire and reward only the best, most honest individuals. Extensive training and mentoring of this amazing team means that at every turn we are well postured to get you where you want to be.

Proven Results.

Our business is based on referrals and we want to earn yours.

Over the past 20 years, we have helped thousands of families with their real estate needs. Our clients appreciate the focused, personal and principled way we do business. Being a trusted adviser in your real estate transaction is a role we take seriously.

Clients first. Always.

These words drive everything we do.

At the end of the day every Realtor has the same job, but their motivation can differ greatly and this directly impacts the client experience. Our business is built on a ‘clients first’ ideal, and our extensive mentoring and training of our agents ensures this client first mentality is first and foremost in all we do.

In the know.

We are Wauwatosa focused.

Being market leaders in our community gives us intimate market knowledge, which makes us more valuable to our sellers and buyers. Wauwatosa means ‘Firefly’ in Potawatomi – this association is and will always be a cornerstone of our business.


Clearly defined. We reject dual agency when representing our clients, we maintain a distinct line between representation of buyers and sellers.

If you happen to become interested in one of our listings, we have a clear procedure to ensure your interest is served without compromise. Learn More


Real Estate is changing. Being small and independent has allowed us to be agile and impactful.

We can adapt quickly when something better and more effective comes to the forefront of our industry. Being independent allows us to be flexible, offer more services, and be much more selective as to who we hire.

We love it here.

Wauwatosa is our community and we are passionate about it.

All of our agents live here, love it here and are committed to supporting Wauwatosa. Firefly Real Estate gives back to our community by proudly sponsoring Tosa Farmers Market, Tosa Tonight, Firefly Fridays at the Landing and the Firefly Art Fair.