In 2010, Doug and Colleen Sprague proudly launched Firefly Real Estate. Opening an independent, full-service real estate brokerage has allowed us the flexibility, freedom and control to create a superior client experience.

We are committed to: hiring individuals who embrace the ‘client-first’ mentality, offering our full services at a better value and bringing the convenience of today’s technology and best practices to our clients.

We are deeply committed to changing the way you feel about real estate agents. We value innovation and a forward thinking mindset. We are committed to seek and implement the best ways to provide exceptional value and stellar results for our clients. We value your time, your equity, and your business.

What sets us apart…

We offer outstanding value. Our flexible commission structure…
Proven Results.
Our business is based on referrals and we want to earn yours.
Clients first. Always.
These words drive everything we do.
In the know.
We are Wauwatosa focused.
Clearly defined. We reject dual agency when serving our clients, for the simple fact that one agent cannot get the seller the most amount of money and save the buyer the most money in the same transaction.   We maintain a distinct line between representation of buyers and sellers.
Real Estate is changing. Being small and independent has allowed us to be agile and impactful.
We love it here.
Wauwatosa is our community and we are passionate about it.