We are deeply committed to changing the way you feel about real estate agents.

We have a unique approach when servicing our clients. We believe that people would prefer to be advised rather than sold. We don’t teach “scripts” to our agents to make you feel pressured or uncomfortable. We believe that this process is about you and your family. When servicing our clients, we listen, educate and strategize together with them – in doing this we empower them to make the best decisions for their families. This unique approach is based on respect and a clients-first mentality. When you have this level of respect, coupled with experience, intimate market knowledge and know-how you are guaranteed a client’s first experience, you are guaranteed The Firefly Experience.

Firefly Differentiators

We offer outstanding value. Our commission structure includes professional photography and professional staging services, at no additional charge to you. We hire and reward only the best, most honest individuals. Extensive training and mentoring of this amazing team means that at every turn we are well postured to get you where you want to be.
Integrity, transparency, direct and honest business practices – this is the Firefly way.
Proven Results.
Our business is based on referrals and we want to earn yours. We have helped thousands of families with their real estate needs. Our clients appreciate the focused, personal and principled way we do business. Being a trusted adviser in your real estate transaction is a role we take seriously.
Clients first. Always.
These words drive everything we do. We realized this process is about you and your family. Our first job is to listen, discover and discuss how we can be most helpful to you. We want to educate, advise and empower you to make the best decisions for you and your family. We are committed to offering you a higher level of service, with your best interest served every single time.
Our Team.
At the end of the day every Realtor has the same job. As in every profession, there are those that excel and are committed to excellence, and those that are not. The stand-out agents are great people that devote endless amounts of time and energy working with buyers and sellers; they are responsive, resourceful, creative, adept problem solvers and highly skilled negotiators. Those are the people/agents we have invited to our Firefly table.
Local. In the know.
We are leaders in our Wauwatosa community. Being market leaders gives us extensive market knowledge of Wauwatosa and the surrounding communities, which makes us more valuable to our buyers and sellers. Wauwatosa means ‘Firefly’ in Potawatomi – this association is and will always be the cornerstone of our business.
Representation. Clearly Defined.
We believe in designated agency when servicing our clients – this means we maintain a distinct line between representation of buyers and sellers. If you become interested in one of our listings, we have a clear procedure to ensure your interest is served without compromise.
Real estate is changing. Being small and independent has allowed us to be agile and impactful. We can and do adapt quickly when best practices change or when something better and more effective comes to the forefront of our industry. We are leaders in social media marketing for our clients and maintain a far better market reach than other brokerages.
Being independent allows us to focus on what is in the best interest of our clients. Our business decisions are not made based on a corporate structure, our decisions are made based on what is in the best interest of our clients. Being independent also allows us to be selective in who we hire. We are committed to hiring only like-minded individuals.
We love it here.
Wauwatosa is our community and we are passionate about it. All of our agents love it here and are committed to supporting Wauwatosa. Firefly Real Estate gives back to our community by proudly sponsoring Tosa Farmers Market, Tosa Tonight, Firefly Fridays at the Landing, and Tosa Green Summit.